Spirit Of George was conceived at a time when the Gin renaissance was already in full-swing. In 2017, the product founders, David & Ben, knew that in order to make any form of impression within the highly competitive gin market that something special needed to be created.
It not only had to taste good, look good but it also needed a great story that tied everything together. Finally, to stand-out and be truly unique David & Ben embarked on a mission to ensure that the botanical composition actually complimented and was relevant to the back story…
The “George” in Spirit Of George relates to George Mallory the British mountaineer, adventurer and all-round hero from the 1920s. It was George that was sponsored by the British Geographical Society and would be the first person to reach the summit of Mount Everest. No-one else other than George Mallory was capable of achieving this seemingly impossible feat.
On the 8th June 1924 George was seen just 800 vertical feet from the summit… he was next seen 75 years later when, in 1999 a group of French climbers found his preserved body on the slopes of Mount Everest. There is some very compelling evidence to suggest he DID make it to the summit – and The Big Hill Distillery fully support the suggestion that he was the first person to reach the top.
Whether he made it or not, his story is soaked in mystery and legend. This gin is made in his honour. George Mallory was born and raised in the village of Mobberley in Cheshire. David & Ben (the makers of Spirit Of George) also live in Mobberley and they are proud to make Spirit Of George in the same village.